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Coca-Cola has figured out a new way to engage its 40 million or so Facebook fans: URL riddles.
The brand recently began running fill-in-the-blanks riddles like “Even if they pop I smile. It’s no secret why.The soapy rainbow swirls are magic to my eye. I love looking up at clouds, And blowing_ _ _ _ _ _ _inthe_ _ _.com.”
Those who figure out the answer to that riddle are led to bubblesinthesky.com, which features an animated hand holding a bubble wand (which is Coca-Cola branded, natch). You can move the hand with your mouse and release bubbles by clicking.
The riddles, developed with Wieden + Kennedy, Amsterdam, are a creative alternative to Coke’s usually banal status updates (sample: “Who’s had a Coca-Cola today?”) Nice one, Coke. Your move, Pepsi.
[Via Creativity Online ]
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