A day after his Oink app folded — and only five months after it was founded — Kevin Rose is going to Google, according to a report.
AllThingsD says Rose and a few others from his startup, Milk, have been hired by the search giant. This is not an outright acquisition of Milk, according to the site’s anonymous sources, but a hiring of Rose and a handful of his employees, starting Monday. (TechCrunch disagrees, claiming that the entire Milk team has been “aquihired.”)
Rose, 35, co-founded Digg in 2004 with Jay Adelson and two others. The site aggregated popular links, which users voted on, and became very popular very fast. Rose went on to cofound Revision3, a related company that produced the DiggNation podcast, which also featured Rose.
But a much-criticized, buggy redesign in 2010 heralded a long decline for Digg, as it lost users to rival Reddit (which now gets twice Digg’s traffic). Rose left Digg a year later, and Diggnation broadcast its last show at the end of 2011.
If Rose is indeed heading to Google, it would seem to make sense to put him on the Google+ team. The nascent social network has benefited from the search giant integrating it with all its products, but it lacks a widespread appeal and stickiness compared to rival Facebook.
Despite Rose’s recent job switches, he has a track record of building popularity among a younger, more diverse audience. Oink achieved an impressive 150,000 downloads in its first month.
How do you think Rose would fit in at Google? Let us know in the comments.