Daily Archives: April 11, 2012

How the #BullyMovie Twitter Campaign Triumphed Over the MPAA

How the #BullyMovie Twitter Campaign Triumphed Over the MPAA

The Behind the Social Media Campaign Series is supported by Oneupweb, a relentless digital marketing agency focused on search, social, and design for mid-to-enterprise level brands. Download Oneupweb’s free paper, Social Media: The Guide to Creating a Kick-A$$ Company Policy. How do you promote a movie that attempts to give a voice to the voiceless? … Continued

5 Ways to Market Your Brand With Location-Based Networks

5 Ways to Market Your Brand With Location-Based Networks

Brian Honigman is the digital marketing manager at Marc Ecko Enterprises. He is a part of Ecko’s marketing and ecommerce team, ensuring a polished brand experience across all channels. Follow him on Twitter @Brian_Honigman. Between the rise in location-based social networks, like Foursquare, and the mobile market’s meteoric growth, a new marketing avenue has opened … Continued

On Twitter, Facebook’s Instagram Acquisition Has a 12% Approval Rating

On Twitter, Facebook’s Instagram Acquisition Has a 12% Approval Rating

There may have been champagne and celebration at Instagram and Facebook early Monday when their $1 billion acquisition deal was announced. But there was little joy in Twitterville. Twitter sentiment analysis firm Crimson Hexagon looked at 200,000 tweets that mentioned the deal — and found that just 12% of them registered any sort of approval. … Continued

Nokia makes Lumia 900 free to all AT&T customers, now through April 21st

Nokia makes Lumia 900 free to all AT&T customers, now through April 21st

Now through April 21st, any AT&T customer who purchases a Lumia 900 will receive a $100 rebate from Nokia — effectively making the device free. Ostensibly a gesture of goodwill from the Finnish manufacturer, which confirmed that a small number of early handsets shipped with faulty software that caused memory management issues and eventually data … Continued