Daily Archives: April 28, 2012

Facebook App Fosters Community for Breast Cancer Patients

Facebook App Fosters Community for Breast Cancer Patients

A new Facebook app, Circle of Support, provides a rare support community for people living with metastatic breast cancer (MBC). This secure Facebook community allows people suffering from MBC to share their struggles and receive support from their friends and family. Recent research by Genentech, the company that created the app, shows many MBC patients … Continued

5 Tips for Great Content Curation

5 Tips for Great Content Curation

Steven Rosenbaum is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. He’s also the author of Curation Nation. You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality, good content curation isn’t as simple as pushing … Continued

How Social Media Is Changing Sports [INFOGRAPHIC]

How Social Media Is Changing Sports [INFOGRAPHIC]

Twitter, Facebook and other social media platforms are having a tremendous impact on the sports world for fans, players, teams and sponsors alike. We try to stay on top of that here at Mashable, bringing you stories on great sports memes, moments of unexpected discovery, sophisticated marketing strategies and more. But sometimes a stellar infographic … Continued

How to Develop Customer Evangelists

How to Develop Customer Evangelists

Alex Goldfayn’s new book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech. Follow him @alexgoldfayn. When you have evangelists for your product or service, you have … Continued