Google, which has already pledged $100 million to create a slew of premium video channels on YouTube, announced on Wednesday it will sink another $200 million into marketing them across its various ad networks. The company will use YouTube, the Google Display Network, and other formats to promote the channels, according to a YouTube rep. … Continued
Why would you want to leap out of a perfectly good aircraft? To fly a winged jetpack over the city of Rio de Janeiro, of course. It sounds nuts, but it’s just a day in the life for Yves Rossy, the self proclaimed “Jetman” who flew over the Grand Canyon last year. Since soaring … Continued
American Express went from virtually zero social media presence in 2009 to being hailed by Advertising Age as the “real winner” at South By Southwest this year. How did AmEx do it? Leslie Berland, SVP of digital partnerships and development at the company, attempted to retrace the brand’s steps during a talk at Mashable Connect, … Continued
Research firm IDC predicted there would be a steep drop off in tablet shipments during Q1 of 2012. Following the surge of sales during the holiday season, a fall of 34 percent, while certainly staggering, is hardly surprising. But there’s bad news: shipments failed to meet even those bleak predictions. Shipments fell by 38.4 percent, … Continued
![NYC Bans Student-Teacher Interaction on Social Media [VIDEO]](http://www.cuhea.com/wp-content/uploads/2012/05/1f35c_p-89EKCgBk8MZdE.gif)
Should teachers in the digital age be allowed to Facebook friend and Twitter follow their students? The New York Department of Education (NYC DOE) says no. The city’s first social media policy released earlier this week draws a clear line between city employees’ personal and professional accounts. NYC DOE Teachers cannot use social media accounts … Continued
Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics… People Recommended Mashable Staff More people… Jobs Events Try Our New Social News App Welcome to Mashable! Sign in with or Think you’ve got the social media brand strategy skills to turn a company once called “the … Continued
Jeremiah Owyang is an industry analyst on customer strategy and partner at Altimeter Group. As author of the blog Web Strategy, he focuses on how corporations connect with their customers using web technologies. What if there was a way to determine the best time to share your tweets, Facebook updates, and response-worthy content? And what … Continued
If OpenFeint’s lightweight social connections and leaderboards lack the competitive edge your inner hardcore gamer craves, maybe Major League Gaming’s latest mouthful will satiate your demands for satisfaction. The Xperia Mobile Gaming Arena presented by Sony Mobile (we told you it was a mouthful) hopes to give smartphone toting gamers a serious cross-platform battleground, offering … Continued
Address: 123456 Street Name, Los Angeles
Phone: (1800) 765-4321