Daily Archives: May 16, 2012

These Are the Most Engaging Brands on Facebook [INFOGRAPHIC]

These Are the Most Engaging Brands on Facebook [INFOGRAPHIC]

As Facebook gears up for its initial public offering later this week, there’s been a lot of speculation about the company’s valuation. But there’s no denying that its worth to major and up-and-coming brands is invaluable, allowing Facebook users to interact and engage with companies in unprecedented ways. A new infographic from social marketing firm … Continued

Ford, Chrysler Not Following GM on Facebook Pullout

Ford, Chrysler Not Following GM on Facebook Pullout

What’s good for General Motors doesn’t appear to be good for Ford or Chrysler. Reps from both carmakers say they’re not following GM’s lead in pulling its ads from Facebook. Ford gives a particularly spirited defense of the platform. “We’ve found Facebook ads to be very effective when strategically combined with engagement, great content and … Continued