There’s plenty of cool stuff to see on the floor of this year’s TechCrunch Disrupt, but nothing’s likely quite so eye-catching as Incantor, a mobile game that utilizes your smartphone and, naturally, a magic wand, to bring fantasy-style action to the real world — or as the game’s creators put it, to “bring World of … Continued
Google+ Hangouts On Air: What Marketers Need to Know
What if your business could do live video broadcasts to unlimited viewers–instantly and for free? Want to share your screen and slides, no problem. Need it to be super easy? This is all possible with using the free Google+ Hangouts On Air! You’ve probably already heard about Google+ Hangouts, which allow you to video chat … Continued
Donate via Tweets and Texts With Givey
The World at Work is powered by GE. This new series highlights the people, projects and startups that are driving innovation and making the world a better place. Name: Givey Big Idea: Givey provides a free payment platform for users to easily donate to charities through Twitter and text messaging. Why It’s Working: The service … Continued
6 Tips to Improve Your Facebook Advertising Results
Would you like Facebook ads to be a regular part of your marketing strategy? Wondering what you can do to tweak your ad strategy to get better results? This article will give you six tips to help improve your return on your Facebook ad investment. #1: Do Your Research Watch other Facebook ads and take … Continued
Delorme’s inReach two-way satellite communicator gets iOS support, sends iPhone texts from Timbuktu (video)
If you’re an iPhone or iPad owner, you might have been disappointed that the Delorme inReach two-way GPS communicator launched with app support only for Android users. That’s fine if you’re trekking with a Casio G’zOne Commando, but not so hot if you’re of the Apple mindset and get stranded canoeing down the Amazon. Thankfully, … Continued
Former Twitter CTO Takes Key Role at Cornell’s NYC Tech Campus
Cornell University is building a revolutionary technology campus in New York City in collaboration with the Technion-Israel Institute of Technology, and filling a key role at the school will be former Twitter Chief Technology Officer Greg Pass. Pass will serve as CornellNYC Tech’s “Founding Entrepreneurial Officer,” a role tasked with ensuring the academic program is … Continued
AT&T Thanks Individual Users With 50-Plus Custom YouTube Videos
AT&T is taking advantage of the personal nature of social media with a new campaign called “Thank You Notes” that will include 500 customized YouTube videos thanking fans in song. For instance, the video above thanks “Mary C.,” an AT&T fan, with a nerdcore rap. Other genres include soul, doo-wop and hip-hop. The full list … Continued
MIT’s LiquiGlide could spell the end of slow-moving ketchup nightmares (video)
A team from MIT has decided to end slow-pouring ketchup problems once and for all with its LiquiGlide project. Instead of karate-chopping the 57 logo on the bottle’s neck, a super-non-stick coating is sprayed on the inside of its glass container. It’s so good that even highly viscous liquids like ketchup and mayonnaise roll out … Continued








