A New Jersey public relations firm has embraced the “Call Me Maybe” voice-dub trend by posting a choreographed video to YouTube — as a part of an effort to look for job candidates.
The catchy song from Carly Rae Jepsen has been endlessly covered over the past few weeks, but this is the first time we’ve seen a business use the hit song to reach job applicants.
Litsky Public Relations, a boutique PR agency in Hoboken, New Jersey, aims to attract young staffers with pop culture and social media knowledge.
“With two open positions and tons of recent grads entering the job market, Litzky PR wanted to connect with potential candidates in a unique, engaging format that allowed our agency to stand out from the crowd,” Michele Litzky, president and founder of Litzky Public Relations, told Mashable.
The video starts with an employee — who carries publications such as Advertising Age and PRWeek — entering the firm’s office building, while lip-syncing the lyrics to Jepsen’s song. The clip then shows staffers dancing and singing along throughout the office — from meeting rooms to in front of the coffee machine — as well as on the streets of Hoboken.
“By using the power of social media and tapping into a pop culture phenom, we are connecting with candidates where and how they live,” Litzky said. “The video immediately communicates our playful office culture and showcases the pride each employee takes in being a ‘Litzky Lady.’”
Ironically, despite the song’s lyrics, the firm doesn’t actually want candidates to call. At the end of the video, an employee holds up a sign that says, “No calls, please. Visit LitzkyPR.com/Jobs.”
What do you think of the strategy to lure potential job candidates? Is it all good fun, or a sign of trying too hard? Let us know your opinion in the comments.