It’s not the first iPhone 4/4S pico projector battery case we’ve come across here at Engadget, but we spotted this little number at Computex 2012 and just couldn’t resist sharing it with you. What makes this accessory a bit more unique is that it incorporates the latest in DLPtechnology from Texas Instruments. As such, it’s … Continued
‘True Blood’ Premiere Breaks Social Media Record [STATS]
Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics… People Recommended Mashable Staff More people… Jobs Events Try Our New Social News App Welcome to Mashable! Sign in with or True Blood‘s season five premiere, “Turn, Turn, Turn,” generated nearly 242,000 comments on Facebook and Twitter … Continued
MacBook Pro blurrycam pics hint at Kepler GPU
Blurrycam photos purporting to be of the 15-inch MacBook Pro’s logic board, suggest that the refreshed laptops will carry NVIDIA’s GeForce 650M Kepler GPU. Given that we’re barely hours from an Apple keynote and being deluged with all sorts of weird and wonderful rumors, we’re filing this under “could be plausible.” That said, it’s a … Continued
How the U.S. Army Is Using Bloggers
In this video I interview Greg Swan, VP of Digital Strategy at Weber Shandwick, one of whose clients is the U.S. Army. Greg shares how the U.S. Army encourages soldiers to blog, develop authentic connections and participate in the conversations about joining the army. You’ll find out what blogger outreach can mean to your business and pick … Continued
Watch Twitter’s First-Ever TV Commercial [VIDEO]
Twitter ran on Sunday its first-ever TV spot during the broadcast of the 2012 Pocono 400 NASCAR race. Omid Ashtari of Twitter sent a tweet informing the community to check out the social networking site’s first commercial spot. The 16-second clip features NASCAR racer Brad Keselowski seated in his car and taking a picture of … Continued
Parody of Bieber’s ‘Boyfriend’ is Stalkerific, Spawns Memes [VIDEO]
An awesomely creepy parody of Justin Bieber’s “Boyfriend” has gone viral, netting 1.4 million YouTube views in two days. The wide-eyed singer, known as “Laina,” in the video also now stars in text-over-photo memes. Her song — about a possessive girlfriend — spawned from Bieber’s online contest that asked fans to take the music … Continued
Your Social Influence and Why Marketers Care About It
Michael Silberman leads the Digital Mobilisation Lab at Greenpeace, a global team that works with Greenpeace and its allies in 42 countries to envision, develop, and test “people-powered” strategies to win campaigns. Follow @silbatron. Tom is flying economy class from Hong Kong to San Francisco. After landing, he sees a text message from Cathay Pacific … Continued
5 Reasons You Should Measure Social Media Return on Investment
Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results. Do I Really Need … Continued




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