Monthly Archives: August 2012

Twitter’s Promoted Tweets Are Now Targeted Based on Your Interests

Twitter’s Promoted Tweets Are Now Targeted Based on Your Interests

Twitter launched interest-targeting Thursday for promoted tweets. The move allows those with Promoted Tweets and Promoted Accounts to set a list of interests that those accounts and tweets specifically target. “By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are … Continued

4 Blogging Tips to Double Your Site Traffic

4 Blogging Tips to Double Your Site Traffic

Jason Crawford, president of the Parts and Service division of Block Imaging, was upstaged by his six-year-old daughter. In her ponytailed debut on the Block Blog, Crawford asked her, “Madeleine, do you know how to fix a laser aimer?”, to which she confidently replied, “Yes!” The pair then demonstrated with charming aplomb a simple troubleshooting … Continued

For Romney’s Digital Director, Quality Over Quantity on Social Media

For Romney’s Digital Director, Quality Over Quantity on Social Media

Barack Obama’s digital team has gotten credit for being more active on social media than Mitt Romney’s campaign. Obama has nearly 19 million Twitter followers while Romney hasn’t breached one million. A recent Pew report suggested Obama had the digital advantage over opponent Mitt Romney because, in part, Obama posts and tweets four times the … Continued

Students, Here’s How to Kick-Start Your Personal Brand Online

Students, Here’s How to Kick-Start Your Personal Brand Online

The most beneficial action young job seekers can take while still in school is to pay attention to what’s happening online. These days, an impressive resume might get you noticed, but it won’t necessarily land you a job interview on its own. You’ll need a well-rounded web presence, as well. “The first thing an employer … Continued